26 APR 2024

TelevisaUnivision partners with Shopsense AI to improve advertsing experience

The partnership, providing viewers with shoppable experiences across programming, kicks off on April 25 with four curated collections for the Latin American Music Awards.

26 APR 2024

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TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.  

TelevisaUnivision will collaborate with Shopsense to connect viewers with curated collections featuring items inspired by the hosts and talent featured throughout the night. The experience begins with the Latin American Music Awards pre-show – Noche de Famosos – starting at 7 p.m. ET, with host and beauty icon Alejandra Espinoza giving viewers a sneak peek into the platform. 

Shopsense’s patent-pending technology makes on-screen content seamlessly shoppable across TelevisaUnivision’s linear and streaming platforms, using QR codes and dedicated URLs to direct viewers to a show-specific digital store. Shopsense makes it easy for TelevisaUnivision’s audience to find and purchase relevant products across a number of events, tapping into how viewers engage, starting with the Latin American Music Awards this week. Recent Shopsense audience research shows that nearly 9 out of 10 consumers use their mobile device to browse shoppable TV content. 

Both companies will launch four curated collections tailored to distinct themes and interests, including:  "Get Ready with me featuring Alejandra Espinoza”: the Alejandra Espinoza's looks at the Latin American Music Awards; “Neon Vibes”: where the user can get vibrant colors and sounds from the show into the home with bold colors, playful fabrics, and eye-catching patterns as seen on the awards show; “Regional Urbano”:  a collection that  will capture the impact of regional Mexican and urban music, with influences from urban, reggaeton, pop and other genres and “Looks For Less”:  where the user can dress like their favorite artists without breaking the bank. 

Donna Speciale, President of U.S. Advertising Sales and Marketing at TelevisaUnivision saw the business as an engagement opportunity:“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more. This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands, and offer more touchpoints to engage with consumers," commented.

Glenn Fishback, CEO and Co-founder of Shopsense AI praised his partner:“TelevisaUnivision is uniquely positioned to blend entertainment and shoppability across their linear and streaming content. TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S. Hispanics provides an incredible foundation for Shopsense AI's powerful retail media platform to deliver strong sponsorships results for brand partners," noted.