Turkey’s Acunmedya has finalized its investment in Sport1 GmbH, marking the acquisition of 50 per cent of the shares in Sport1. As part of the closing, the two partners have agreed that there will only be one Managing Director at Sport1 GmbH. Matthias Kirschenhofer will become the sole Managing Director of Sport1 GmbH. Robin Seckler will continue to act as Co-CEO of Sport1 Medien AG together with Dr Matthias Kirschenhofer.
In addition to the investment, an extensive content partnership is also planned as part of the strategic alliance with Acunmedya. Thus, internationally renowned entertainment and sports entertainment formats from Acunmedya are to be brought to German free-TV on SPORT1. The first step will be the broadcast of a German version of the globally successful sports reality format "Exatlon", which will start in September this year.
Acun Ilıcalı, Founder and Owner of the Acunmedya Group, ”We are excited to start our partnership with Highlight Group and SPORT1, driven by a shared passion and vision for innovation. As we collaborate with the SPORT1 team, we see incredible opportunities to offer a wide range of sports and entertainment content for our German-speaking audience and create an inspiring success story with our partner."
Bernhard Burgener, Chairman of the Supervisory Board of Sport1 Medien AG: “We are very pleased with the successful closing: With Acunmedya we have found an outstanding strategic investor and a great partner. Together with Acunmedya, we will open a new chapter for SPORT1. The cooperation offers us excellent opportunities to further expand our offering so that we can deliver even more innovative sports and entertainment content that will inspire our viewers.”
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