UNICEF and Endemol Shine Brazil, the largest global content producer, have forged an alliance to create and produce valuable content with the aim of enhancing the organization's message and raising funds for UNICEF in Brazil. This agreement will give Endemol Shine Brazil the responsibility of generating new creative strategies geared at UNICEF's digital outlets in Brazil and developing its initiatives in different platforms according to its format and production.
Juan Ignacio Calvo, Director of Partnerships of UNICEF Brazil celebrated this union “The alliance with Endemol Shine Brazil represents an important goal in our history. This is already happening with UNICEF in other countries such as England and Italy, with wonderful results for the children of the world. We are very happy and confident in Endemol Shine Brazil to add more people to this cause by creating quality content about our mission and its impact on the lives of children and adolescents. ”
In Endemol Shine, meanwhile, the challenge is to raise the results already achieved “We are honored to be the first multiplatform content producer to partner with UNICEF in Brazil. The projects in the country and around the world are wonderful and we would love to enhance them with more achievements together. ”Said Juliana Algañaraz, CEO of Endemol Shine Brazil.
UNICEF, present in Brazil since 1950 and operating in 190 territories around the world, continues with the firm objective of promoting human rights of children and contributing to their development with projects that assure their health, education and protection.
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