United Smile is the new master toy licensee for Ferly's "Momolu & Friends”

The company will create a product line ranging from plush toys, arts & crafts sets, figures, and play sets based on the famous brand.

9 NOV 2021

"Momolu & Friends"

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Ferly, the Finnish animation, publishing, and licensing studio has appointed United Smile as the master toy licensee for "Momolu & Friends", a property developed and co-produced by Yellow Animation, Atmosphere Media and DGA.

The partnership will see United Smile serve as the master toy company and work with the creators to create a product line featuring a collection ranging from plush toys, arts & crafts sets, figures, and play sets based on the lovable "Momolu & Friends" brand. The toys will be launched with leading distributors around the world in 2023.

Laura Nevanlinna, CEO of Ferly, says: “’The Momolu & Friends’ brand is one that is continuing to grow as a universe for kids to enjoy in so many ways, whether they come to it through the animated series, the books, audiobooks, music, or the educational Nintendo Switch game. Through this partnership with United Smile we will be giving preschoolers the chance to play and learn through ‘Momolu & Friends’ in a range of new, fun and unique ways. We know that Josue and his team at United Smile have an impressive network of distributors who can really bring the wonderful collection of merchandise to kids around the world.”

Launched in 2020 and led by former Hasbro, Josue Rosenzweig, United Smile is a new boutique toy company with a strong network of distributors around the world as well as strong connections in China. United Smile launched its first toy line with True and the Rainbow Kingdom successfully in 2021. Rosenzweig, says, "The toy line will continue to expand the Momolu universe which already encompasses games, animation and publishing by allowing kids to play with their favourite characters, and also learn new things about arts & crafts."

The appointment of United Smile follows the launch of the "Momolu" Nintendo Switch game and the commission of the preschool series of "Momolu and Friends" (78x7’) by TVOKids (Canada), Knowledge (Canada), YLE (Finland), and SRC (Société Radio Canada). It joins Momolu Minis, 41 episodes of short form animation visible on YouTube, Kidoodle.TV and Playkids.