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This deal marks the beginning of a venture into new categories and products for the Momolu brand. The company has closed agreements also with Finland based Goodio Chocolate and audio giant Storytel.

Finnish animation, publishing, and licensing studio Ferly announced international distribution company Superights will act as global distributor for preschool show “Momolu and Friends.”

The company will create a product line ranging from plush toys, arts & crafts sets, figures, and play sets based on the famous brand.

The deal will see the studios work on a pilot script for a long form series, brand expansion concepts and licensing opportunities.

Aimed at children aged between 5 – 8 years, the new series celebrates kids’ extraordinary imaginations, as well as their ability to discover playfulness in everyday situations.