ViX enters partnership with Leader Entertainment to launch “El Reino Infantil”

TelevisaUnivision's ViX has secured a deal with Leader Entertainment to launch content from the popular YouTube kids’ channel "El Reino Infantil,"  to the platform. The children's programming will be available in the United States and most Latin American countries on a dedicated channel and on-demand on ViX. 

"We are thrilled to now be part of the ViX offering from the world's leading Spanish-language media and content company, TelevisaUnivision, giving the Spanish-speaking community in the U.S. and Latin America access to the best content that 'El Reino Infantil' offers, already being the favorite Spanish-language destination on YouTube for kids and families," said Pablo Lacroix, digital director at Leader Entertainment.

“El Reino Infantil” has a large digital presence with an average of 100 million daily YouTube views. Now ViX users will be able to enjoy unique children's programs such as "La Granja de Zenón" (Zenon's farm), "Bichikids" (Bugkids), "Canciones del Zoo" (Zoo Songs), "La Familia Blu" (The Blu Family), and "Paco el Marinero" (Paco the Sailor). 

"With the addition of 'El Reino Infantil' content, ViX continues its mission of becoming the Spanish streaming service made for all members of the Hispanic family,” said Bilai Joa Silar, senior vice president of OTT Content at TelevisaUnivision. “We are excited to continue expanding ViX's children's programming offering with entertaining content that also teaches skills and provides important lessons."