Warner Bros. Discovery has decided to retain ownership of its Polish broadcaster TVN, reaffirming its long-term commitment to the strategic Central and Eastern European market. According to Reuters, the company rejected several potential offers for TVN, despite facing political and regulatory challenges from Poland's government.
The confirmation ends months of speculation about a possible sale of TVN, one of Poland’s leading private broadcasters, which operates popular channels including TVN24, Poland's main independent news outlet. Warner Bros. Discovery, which acquired TVN through its merger with Scripps Networks and later Discovery, considers the broadcaster a critical asset for its European growth strategy.
A spokesperson for Warner Bros. Discovery told Reuters that the company “remains committed to TVN, which is a key part of our portfolio and our long-term strategy in the region.”
The decision comes amid continued scrutiny from the Polish government, which has introduced laws seen as unfavorable to foreign media ownership. Despite these pressures, TVN has maintained its market leadership and strong audience position, particularly in news and entertainment programming.
The Polish media market remains highly attractive for international investors due to its scale, advertising potential, and strategic position within Central and Eastern Europe. Warner Bros. Discovery’s decision to hold on to TVN signals confidence in the broadcaster’s profitability and its importance within the group’s European operations.
Industry analysts view the move as part of Warner Bros. Discovery’s broader strategy to retain control of high-performing regional assets while navigating complex regulatory environments. With this decision, the company strengthens its presence in one of Europe’s key growth markets, aligning with its long-term vision of building a robust, diversified international media portfolio.
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