WildBrain is set to present several popular brands, "Teletubbies," "Strawberry Shortcake," "Chip and Potato," and "In the Night Garden," at Brand Licensing Europe (BLE) in London from 20-22 September, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships.
"I’m delighted to join WildBrain during this time of remarkable growth for our treasured franchises, both on and off the screen," Jim Fielding, WildBrain’s newly appointed Chief Marketing and Brands Officer, said. "We’re continuing to find innovative ways under our 360-degree strategy to connect with our audiences across multi-platform content and consumer products. 'Teletubbies,' 'Strawberry Shortcake,' 'Chip and Potato,' and 'In the Night Garden' have captured the hearts of audiences around the globe, and we look forward to sharing our new content and consumer products with fans new and old.”
"Teletubbies, Let’s Go!" is a five-part brand-new CG-animated preschool series produced by WildBrain Spark’s digital studio. Set to launch on the official Teletubbies YouTube channel at the end of October, with new episodes appearing weekly, the series delivers all-new stories for today’s generation of kids, featuring iconic characters Tinky Winky, Dipsy, Laa-Laa, and Po, alongside other cherished friends from the Teletubbies universe, including the Tiddlytubbies, Noo Noo, and Tiddly Noo. The brand is promoted as Netflix confirms the launch of a refreshed, live-action series of WildBrain’s Teletubbies on 14 November. In consumer products, the previously announced Teletubbies x ellesse x GoGuy fashion collaboration will be showcased at BLE as part of the event’s first-ever catwalk, on Wednesday, 21 September. The gender-fluid apparel collection is now available on GoGuy’s online store.
The relaunch of the "Strawberry Shortcake" brand correlates with the debut of a third season of "Strawberry Shortcake: Berry in the Big City." The four-part title, targeted at children between the ages of 4 and 7, has been greenlit for launch in summer 2023, joining seasons one and two now available on WildBrain Spark’s official Strawberry Shortcake YouTube channel. Season one of "Strawberry Shortcake: Berry in the Big City" launched earlier this year on Netflix, with season two coming September 21. Netflix will also be the worldwide home of four new CG-animated "Strawberry Shortcake" seasonal specials (4x44’) coming in 2023. WildBrain has also added multiple new linear and streaming partners for seasons one and two of the title.
New partners for season one include Rik (Slovak Republic, Czech Republic), and Club Illico (Canada). New partners picking up both seasons one and two include WildBrain’s French channel Télémagino (Canada), Kids Central (US), and Sandbox Kids (UK, Ireland, US, Canada, France and Ukraine). Season two of the title will also launches on WildBrain’s own Family Jr. channel in Canada, with a three-episode premiere on October 11 as part of ‘Day of the Girl’. New episodes will continue to rollout Sundays at 7:45am ET beginning October 16. WildBrain Television will also be the Canadian broadcast home for the four Strawberry Shortcake seasonal specials, produced by WildBrain’s Vancouver animation studio.
In consumer products for Strawberry Shortcake, WildBrain’s dedicated licensing agency, WildBrain CPLG, has inked a wave of new partnerships for both the new and classic brand, with merchandise launching in 2023. For classic Strawberry Shortcake, deals have been secured with Loungefly and Funko for bags, accessories and the iconic Funko Pop! vinyl figure. For "Strawberry Shortcake: Berry in the Big City," The Canadian Group has been signed for puzzles and games, and Starbound Entertainment for parade balloons, while Anthem Publishing will feature both the new and classic brand in Colouring Heaven Collection and Junior magazines. In addition to these partnerships, Inkology is creating stationery across both iterations of the brand. Meanwhile, Penguin Random House publishing are rolling out their first titles for the new series this fall. In promotional partnerships across the US, Sunkist Growers has renewed it’s in-store “fruitastic” promotional campaign for Spring 2023, while Challenge Butter has launched their own "Strawberry Shortcake: Berry in the Big City" retail promotion this month, and a special limited-edition “Strawberry Shortcake Sno®” flavour is now available at Bahama Buck’s® throughout September.
Wildbrain will also add content for its preschool show, "Chip and Potato," as season four of the Netflix Original Kids Series is set to drop on the platform 3 October. In October, JAKKS Pacific is set to release its "Chip and Potato" master toy range in the US. The new plush toys will be available online from Walmart, Amazon and JAKKS Pacific. Meanwhile, Baby Boom, a division of The Betesh Group, is newly signed for Chip and Potato bedding and homewares, with its range launching in the US and Canada from Spring 2023.
The classic preschool series In the Night Garden centers on an enchanted picture-book place populated by toys and fantastical characters and existing between waking and sleeping in a child’s imagination. The new "In the Night Garden: Zinkyzzzonk Specials" introduces a loveable new character to the brand: the Zonk. When the toys of the Night Garden have trouble falling asleep, it’s up to the magical Zonk to lead them to the ZonkyZoney, an enchanted grove where they can relax in peace and drift off for a pleasant zinkyzzzonk! The Zonk makes sure everything is just right for each toy to fall asleep. Filled with calming sights and gentle sounds and music, the CG-animated In the Night Garden: Zinkyzzzonk Specials join the classic series in providing a cherished part of bedtime routines as little ones journey towards sleep just like the toys onscreen.
Lastly, Wildbrian has content for "In the Night Garden: Zinkyzzzonk Specials" for the first time in 13 years. The company has secured an initial deal for the specials with Hop! Channel in Israel, and a deal for consumer products. Long-term master toy partner Golden Bear has launched a new Igglepiggle Blankie Bundle and continues to support the Musical Activity Ninky Nonk Bubble Train with anew TV commercial, VOD and YouTube advertising. Existing licensee Tomy has launched an In the Night Garden-themed aquadoodle. The kids’ brand is also extending onto online gifting store "My First Years," offerinh personalized In the Night Garden items available from "Golden Bear," "8th Wonder," and "Penguin." Additionally, the enduringly popular "In the Night Garden" live tour, produced by Minor Entertainment, continues in the UK this September and October and has been renewed for 2023.
I’m delighted to join WildBrain during this time of remarkable growth for our treasured franchises, both on and off the screen. We’re continuing to find innovative ways under our 360-degree strategy to connect with our audiences across multi-platform content and consumer products. Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden have captured the hearts of audiences around the globe, and we look forward to sharing our new content and consumer products with fans new and old.” Jim Fielding Chief Marketing and Brands Officer, Wildbrain