11 FEB 2020

AMAZON APPOINTED MIKE HOPKINS TO LEAD ITS ENTERTAINMENT BUSINESS UNIT

The US multinational hired the top executive of Sony to run its entertainment department, which includes Amazon Prime Video and Amazon Studios. Hopkins will begin working at Amazon on February 24.

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Amazon Studios and Prime Video have a new leader in Mike Hopkins, who is leaving Sony Pictures Television to oversee the company's video entertainment business. The executive will replace Jeff Blackburn in part and will join the US multinational on February 24 as Senior Vice President, a position from which he will report directly to CEO Jeff Bezos.

"Mike (Hopkins) comes to us with more than 20 years of industry experience in Fox, Hulu and Sony. He has extensive experience as a global commercial leader in media, film and television: negotiates distribution agreements and historical content, directs marketing operations, leads product / technology teams and supervises the production of innovative television content," said Jeff Blackburn wrote in an internal memo, who still It is not known if he will return to Amazon, after taking a sabbatical year temporarily.

Hopkins agreed to his current position at Sony in 2017, after having served as CEO of the Hulu streaming content platform (now owned by Disney and with the participation of NBC Universal) during the previous four years, an industry experience that has been valued for the new position.

The Amazon entertainment section is one of the great bets of the Seattle company, for which important challenges are foreseen for the future with the new competition of streaming services from giants such as Netflix, Disney, NBC and Apple.