BIG BAD BOO PARTNERS WITH HIGHLIGHTS FOR CHILDREN

Both companies announced an alliance which entails working together to develop, finance, produce and distribute some of Highlights’ most popular characters and properties into animated series.

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Big Bad Boo Studios announced a partnership with children’s media brand Highlights for Children, Inc. The alliance entails working together to develop, finance, produce and distribute some of Highlights’ most popular characters and properties into animated series.

Big Bad Boo will be putting a fresh spin on many of Highlights’ best-known segments, giving new and old fans alike an original experience with a purpose. The Vancouver-based studio will draw upon their pool of talented cast and crew from many of their previous successful shows to bring these stories to the screen.

"At Highlights, we view our mission as creating content and experiences that help children navigate an increasingly complex world. We are excited about the opportunity to reach more children, working with partners like Big Bad Boo, who can help us leverage both our long-held values and our brand reach in new media,"  said Kent Johnson, CEO at Highlights.

In a statement, Big Bad Boo’s Co-Founder, Shabnam Rezaei, noted: “We are thrilled to partner with such a beloved household name like Highlights. For decades, Highlights has engaged kids across the country with the goal to inspire curiosity, creativity, caring and confidence— values that Big Bad Boo infuses in all its properties. Together, we hope to introduce a new generation to classic brands like ‘Who & Coo’ and ‘Top Secret Adventures’".

For decades, Highlights has engaged kids across the country with the goal to inspire curiosity, creativity, caring and confidence— values that Big Bad Boo infuses in all its properties” Shabnam Rezaei Co-Founder at Big Bad Boo

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