14 FEB 2020

DIAGONAL LAUNCHES “LUIMELA” FOR ATRESPLAYER PREMIUM

Endemol Shine Group announced that Spanish production company Diagonal is launching a spin-off series of long running television hit “Love is Forever” for Atresmedia's SVOD platform ATRESplayer Premium.

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Global content creator, producer and distributor Endemol Shine Group announced that Spanish production company Diagonal is launching a new original TV series for Atresmedia's SVOD platform ATRESplayer Premium. New fiction format “Luimela” is a spin-off series of long running television hit “Love is Forever,” and will launch as six short-form episodes, each of 8-10 minutes in length.

Featured in “Love is Forever,” Luisita and Amelia are a gay couple in 1977. This new short-form series will tell the story of the same couple but living nowadays. The program will see how the life for the famous couple will differ in 2020, comparing it with their relationship in 1977.

“‘Love is Forever’ is the first and original soap in Spain and the characters have captured the hearts of the audience here. Producing this short-form series for Atresmedia’s SVOD platform ATRESplayer Premium allows us to further develop the characters and see how they would have progressed if living in 2020. This spinoff series allows us to not only highlight LGBTQ visibility and feminism but also the way social media effects relationships in this day and age,”  said Jordi Frades, Creative Producer and Content Director at Diagonal TV.

“Love is Forever” is a daily soap from Diagonal, part of Endemol Shine Iberia, and airs Monday to Friday on Antena 3, where it has been the number one afternoon scripted daily series for the past eight seasons.

This spinoff series allows us to not only highlight LGBTQ visibility and feminism but also the way social media effects relationships in this day and age” Jordi Frades Creative Producer and Content Director at Diagonal TV