3 DIC 2019


The 2020 edition of the event promoted by Itoydani Corporation in Latin America and the Caribbean will be represented by characters from the Hispanic world.


The 131st edition of the Rose Parade, to be held on January 1, 2020 from Pasadena (CA), will have the theme "The Power of Hope", as reported by Laura Farber, President of the “Pasadena Tournament of Roses®” for the year 2019-2020. Farber, born in Buenos Aires (ARG), and with a recognized career in the United States, has given a Latin touch to this year's Parade that will feature a wide presence and representation of characters from the Hispanic world. Rita Moreno, Gina Torres and Laurie Hernández, chosen as the Grand Marshals of the Parade of the Roses® 2020, will be paramount.

The opening act will also have a Latin flavor with the premiere of the song, "Reach For The Stars", written and produced exclusively for this event by the music legend, Emilio Estefan (Winner of 19 Grammy® awards). The song will be performed by the Puerto Rican mega artist Farruko, accompanied by the singer of Mexican descent, Ally Brooke (formerly part of “Fifth Armony”) and the members of the percussion section (Drumline) of Chino Hills High School (CA) , six times WGI World Champion winners.

The Pasadena Tournament of Roses® is a non-profit organization that brings people together to create world-class entertainment events that highlight the America® New Year Celebration. The Rose Parade is seen by an estimated 45.5 million viewers in the United States and 28 million international viewers worldwide. Each year, the streets of Pasadena are filled with hundreds of thousands of fans who come from near and far to see the Rose Parade in person. The Parade includes beautifully decorated floats, musical bands and equestrian units that travel the 5 1/2 mile route in approximately two hours.

Itoydani Corporation is the exclusive Sales Consultant of the Rose Parade in Latin America and the Caribbean as well as coordinating the transmission of the Parade in Europe through local agents for three years.


“Years and Years”, the series distributed by StudioCanal and its exclusive sales agent, Itoydani Corporation won 4 Royal Television Society awards including: Best Dramatic Series (“Year & Years”); Best Actor in Dramatic Series (Rory Kinnear); Best Actress in a Drama Series (Jessica Hynes) and Judges Award to the writer, Russell T Davies.

"Years And Years" is a RED production for BBC ONE in coproduction with HBO US. The script is by Russel T Davies, writer of "A Very English Scandal" (Winner of the Golden Globe) and stars Emma Thompson.