Nippon TV, Japan’s multi-platform entertainment powerhouse and The Story Lab, global investor, creator and distributor, to enter into a co-development partnership. The key industry players will work closely together to create and develop non-scripted formats for international sales and the first project will be announced shortly.
Shigeko Cindy Chino, Associate Managing Director, International Business Development for Nippon TV, said: “Matching up with The Story Lab was meant to be. Our shared vision of blending our values to create formats with global appeal has been a mutual agenda for a long time. With their support and expertise, we anticipate an explosive chemistry between The Story Lab’s global reach and Nippon TVs time-proven creativity.”
Fotini Paraskakis, EVP of Entertainment for Story Lab, said: “We are delighted with this collaboration. Nippon TV is a great partner for The Story Lab, as we continue to focus on expanding our content pipeline offering, with forward-thinking creative and commercial partners from across the world”.
The partnership will focus on generating new entertainment formats with fresh creative perspectives, that are scalable and returnable across multiple territories, with the distribution being managed by both Nippon TV and The Story Lab internationally.
Nippon TV has seen several format successes of late, from its rating blockbuster gameshow “Block Out” in Thailand, Vietnam and Indonesia, to its hit scripted series roll-out of “Mother", and "Woman – My Life for My Children”.
Such strategic, global creative collaborations is a key area of focus for The Story Lab, as it continues to go from strength to strength in building a versatile slate of original entertainment properties, on the back of other co-development deals, producing shows, such as social experiment reality series “You Are Not A Loan” and dating series “Undercover Twins”.
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