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Asia: Premium OTT gains momentum in Indonesia and Thailand 5 MAR 2025

Markets

Asia: Premium OTT gains momentum in Indonesia and Thailand

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.
Most Indonesian users consider OTT services offer the best quality content 5 OCT 2023

Data

Most Indonesian users consider OTT services offer the best quality content

According to AVIA’s latest study, 75% of users of premium OTT services (such as Netflix, Vidio, Viu and WeTV) said they offer the best quality content, higher than users of any other category of video.
Indonesia pay TV service revenue to reach US$1.5 billion in 2027 26 JUL 2023

Data

Indonesia pay TV service revenue to reach US$1.5 billion in 2027

The pay TV service revenue in Indonesia is set to increase at a compounded annual growth rate (CAGR) of 4% from US$1.2 billion in 2022 to US$1.5 billion in 2027, forecasts data and analytics company GlobalData.
Netflix announces a slate of upcoming made-in-Indonesia films and series 5 SEP 2022

Streaming

Netflix announces a slate of upcoming made-in-Indonesia films and series

Netflix presented seven new upcoming Indonesian titles, spanning sci-fi thriller, comedy and period drama, during its Waktu Netflix Indonesia (Time for Netflix Indonesia) event.
Horror shows are thrilling around Southeast Asia 19 AUG 2022

Streaming

Horror shows are thrilling around Southeast Asia

In the Asia-Pacific region, viewing of horror TV and film on Netflix grew by 20% from 2020 to 2021. Over the same period, viewing hours of horror content in Southeast Asia increased by over 40%.