The pay TV service revenue in Indonesia is set to increase at a compounded annual growth rate (CAGR) of 4% from US$1.2 billion in 2022 to US$1.5 billion in 2027, with a continued rise in pay TV accounts and no obvious cord cutting trend seen in the country, forecasts data and analytics company GlobalData.
GlobalData’s “Indonesia pay-TV Forecast (Q1 2023)” reveals that while all the pay TV segments will see subscription growth through the forecast period, the number of IPTV accounts will particularly increase at the fastest CAGR of 9%, driven by the improving fixed broadband infrastructure in the country and growing adoption of multi-play packages with integrated IPTV service.
Furthermore, despite the gradual drop in share in the total pay TV accounts from 73% in 2022 to 68% in 2027, direct-to-home (DTH) services will remain the most widely subscribed pay TV platform in the country through the forecast period.
“The average monthly spend per pay TV account will however drop from US$4.66 to US$4.17 between 2022 and 2027 due to promotional pricing strategies and discounts extended by pay TV operators to stave off competition, particularly from OTT platforms, and hold on to their subscriber base,” said Harendra Sharma, Telecom Analyst at GlobalData.
“K-Vision will lead the pay TV services market in Indonesia, by subscription share through the forecast period mainly due to its strong position in the DTH service, while Telkom Indonesia will dominate the growing IPTV service segment in terms of subscriber base,” Sharma added.
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