Parrot Analytics has tracked demand for the series “The Mandalorian” in the seven European markets where the new Disney+ streaming service launched on March 24, and found that it was the number one digital original series in all seven markets.
In Germany, “The Mandalorian” was 43.21x more in demand than the average TV series. Not only was the Star Wars-themed show the number one digital original in the market, but it was also the number one most in-demand series overall on March 24.
In the UK, the series was 34.95x more in demand than the average TV series. In addition to being the number one digital original, it was also the number five overall most in-demand series.
In Italy, the show was 32.33x more in-demand than the average TV series. In addition to being the number one most in-demand digital original, the series was also the second most in-demand overall series in the market.
In Spain, the series was 31.96x more in-demand than the average TV series. As the number one digital original, “The Mandalorian” even beat out one of the country’s most in-demand series, “La Casa de Papel”. It was also the third most in-demand series overall.
In Switzerland, “The Mandalorian” was 25.1x more in-demand than the average TV series. It was both the number one digital original and the number one series overall.
In Ireland, the title was 24.45x more in demand than the average TV series. It was also the number five most in-demand series overall.
In Austria, “The Mandalorian” was 18.03x more in-demand than the average TV series. It was also the number two most in-demand overall series in the market.
On March 24, six of the seven European launch markets were in the top ten global markets for “The Mandalorian” by per capita demand. The number one market is still the United States, but Germany and the United Kingdom became the number two and three top markets when Disney+ launched.
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