8 JUL 2024

ITV's "Good Morning Britain" achieved its biggest audience in three years

The figures were due to the Election Results Vote 2024. The program reached close to 4.5 million viewers with a peak audience of 1 million and a share of 23.1%."

8 JUL 2024

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The Election Results Vote 2024 saw the ITV´s "Good Morning Britain"´s biggest audience for three years. According to overnight figures, Friday’s special edition which aired between 6 and 9.25am reached close to 4.5 million viewers with a peak audience of 1 million and 23.1 %.

An average of 848,000 viewers and 18.8% share across the 3.5 hour programme made it the most watched show since March 2021 (Covid National Lockdown). This also made it ITV1's third most watched show of the day after the Euros and 'Coronation Street'. A specially extended bumper version of GMB's programme was also packaged up for BritBox America for loyal viewers in the US and Canada.

Editor of "Good Morning Britain", Neil Thompson provided more details regarding the program's performance: “This is the tenth General Election of my working life, all of which have produced their own unforeseen dramas and occasionally unforeseen outcomes, but I can't recall an electoral clash which was at the same time such a foregone conclusion but also such a fascinating series of stories with which we could engage our eager audiences. It was a task Team GMB carried out as brilliantly as any network newsroom, reflected in a weekly audience share that was significantly up in every week of the campaign and an election results programme that was the third most watched output on ITV1 after 'Coronation Street' and the Euros," explained.