Sunday night marked the end of HBO’s hit series “Succession”. Parrot Analytics’ Content Valuation analysis revealed just how much of a boom this series has been and will continue to be for the company.
The final season of “Succession” was the most in-demand across its four-season run. The series peaked as the number one show worldwide across all platforms multiple times during its fourth season. According to Parrot, this data is a testament to the critically acclaimed HBO series’ ability to grow interest season-over-season at a time when most multi-season series lose steam over time.
Thanks to increasing demand for the series over the years, an elite off-season decay rate (which measures a series’ ability to maintain a level of demand without new episodes airing), and its ability to acquire and retain subscribers, a hypothetical fifth season would have generated a projected US$237 million for the company, according to Parrot Analytics Content Valuation data.
Considering Season 4 had a reported budget of US$90 million, “Succession” would have continued turning a tidy profit for HBO. Such totals reflect the show’s strong appeal, as “Succession” is among the top 0.2% most in-demand shows in the United States over the last 90 days.
Breaking it down further, 70% (US$166 million) of that US$237 million figure would have been attributed to “Succession’s” ability to acquire new subscribers. Meanwhile, the show’s ability to retain users and prevent them from churning would have accounted for 30% (US$71 million) of the projected additional revenue.
To date, Parrot Analytics Content Valuation analysis estimates that “Succession” is on pace to contribute a staggering US$850 million in revenue to HBO by 2027. A fifth season could have brought that total number even higher, to an estimated US$1.087 billion.
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