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Data
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Forecasts
Netflix to achieve the fastest digital ad revenue growth this year
Trends
Canada: film and TV production activity declined in 2024
Trends
USA: Viewers’ acceptance of ads continues to grow
Markets
USA: YouTube is the most popular platform among Gen Z teens
Trends
USA: 87% of CTV users typically watch the Super Bowl
Trends
What is the future of the subscription economy?
Trends
USA: 71% of Asian Americans prefer streaming over traditional TV
Trends
Kid's content to reduce churn for streaming services
Trends
USA: Major streamers are more likely to be the “first place” to watch TV
Trends
UK: Diversity levels are on the rise, but there is still work to be done
Forecasts
USA: Roku to retain CTV advertising dominance
Trends
U.S. Hispanics drive higher engagement than ever before to sporting events
Trends
USA: Specialty SVOD growth outpaced Premium SVOD
Trends
Global TV viewership dropped by 26%, while VoD grew by 57%
Markets
UK: TV production revenues fell by nearly £400 million
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USA: CTV advertising to grow 10% annually through 2027
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