Amazon hired Kelly Day, President of streaming at ViacomCBS Networks International, for a newly created role as VP of Amazon Prime Video, its SVOD service. Day will report to Mike Hopkins, the company’s SVP of Prime Video and Amazon Studios, and will take up the role in January.
Day will work with the regional leaders and country directors to create local content strategies, and she and her team will be what Hopkins described as “key stakeholders” in the development and launching of Amazon Original shows and movies, which will continue to be overseen by Jennifer Salke and James Farrell.
At ViacomCBS, Day led the division’s streaming business globally with oversight of the international roll-out of the streaming service Paramount+, and also managed the expansion of the AVOD platform Pluto TV. Prior to that, she was Chief Operating Officer of ViacomCBS Networks International.
“Global expansion is a key driver of Prime Video growth and essential to the success of our business. I couldn’t be prouder of all we’ve accomplished in building and scaling Prime Video globally. I look forward to the opportunities that Kelly’s leadership will bring. Her insights and expertise on the future of television, the evolution of online business models, and the disruption of traditional businesses through emerging technology will help us to be the number one entertainment hub for our customers,” Hopkins said in a note to staff.