11 JAN 2021


The global streaming platform appointed Shay Segev and James Rushton as its co-CEOs. Seeks to prepare the organization for its next phase of growth.


The global streaming platform DAZN has appointed Shay Segev and James Rushton its co-CEOs. Segev will join DAZN Group in the coming months from Entain (formerly GVC Holdings), a FTSE 100 sports betting and gaming company. He has a backgound in technology and proven experience in digital transformation at both Entain and previously Videobet and Playtech; Rushton has served as DAZN group acting CEO since June 2020. Prior to that, he was chief revenue officer where he oversaw all market launches and revenue management functions. Rushton has held a number of key roles throughout his tenure with the company that contributed to its rapid growth within the sports media industry and, ultimately, the transition to streaming.

“This is an important time for the DAZN Group as we deepen our leadership team and prepare the organization for its next phase of growth. James has shown tremendous leadership, overcame incredible challenges and achieved fantastic results that have made us a stronger and more focused company", said John Skipper, CEO of DAZN Group.

The executive also said: “At Shay, we are adding depth and fresh experience to the team. He is recognized as one of the leading figures in online gaming and brings vast experience in technology and operations to the role, as well as an impressive track record in digital transformation." 

Segev added: “It is incredible to be given an opportunity to lead a business with global reach and ambition as well as the technology and resources to deliver sports to the world. This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience.”

Rushton commented: “Having been intimately involved in DAZN since its conception, I am pleased and excited to welcome Shay and lead DAZN Group together as we enter the next exciting chapter in our evolution”.