The Walt Disney Company announced that Disney + has subscribed to more than 10 million users since its launch on November 12. Analysts projected that Disney + would have between 10 and 18 million subscribers in its first year. Disney has registered more than half of those projected numbers in 24 hours.
It took HBO Now almost three years to reach half that number; Hulu has 28 million subscribers after its launch more than a decade ago; and Netflix, which dominates the subscription video streaming market, has more than 150 million members worldwide after introducing the broadcast more than a decade ago.
In the long term, Disney has projected that Disney + will have between 60 and 90 million subscribers worldwide by 2024, with one third of those in the US. The company told Wall Street that it expects to spend a little more than USD 1 billion on original content for Disney +. In addition, in its fiscal year 2020, up to the range of USD 2.5 billion by 2024.
Disney did not specify how many of those subscribers signed up through a Verizon promotion that offers “unlimited” customers of the mobile operator a year free of the new streaming service.
Disney + made its debut earlier this week in the United States, Canada and the Netherlands. It will launch next week in Australia, New Zealand and Puerto Rico, with markets in Western Europe as of March 31, 2020.
The Walt Disney Company clarified that, in the future, there are no plans to disclose Disney + subscriber data outside of the company's quarterly earnings calls.
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