EDYE secures commercial partnership with SFERA Group

SFERA confirmed plans to offer Edye's services to its nearly two million moms registered on Mi bebé y yo. In correlation with the move, Latin American preschool content service provider, EDYE has finalized a commercial alliance with Grupo Sfera to promote its service among the almost two million moms subscribed to "Mi Bebé y Yo."

"'Mi Bebé y Yo' has a close relationship and broad credibility with an important segment of mothers of and young children in Mexico, and having their support will allow us to publicize Edye's excellent service to a very high number of households that can benefit from the quality of our content," Vicepresident of Digital Services of HITN/EDYE, Maximiliano Vaccaro, said.

EDYE is the first premium Spanish-language SVOD/OTT service designed for preschoolers and their parents. EDYE is committed to creating a safe space for children to experience high-quality content carefully selected and developed by distinguished psychologists, pediatricians and educators. Kids and parents can find more than 70 preschool series from leading animated content producers around the world, bringing together more than 2,500 episodes along with interactive games, books and parent guides. EDYE is available in the United States on the App Store, Google Play, Apple TV and ROKU. EDYE is available in Latin America through Claro Video, Megacable, mvshub and VTR.

"Mi Bebé y Yo" is targeteed at pregnant mothers and young children."Grupo Sfera has a great penetration in the Mexican market as the absolute leader in information for mothers of young children,"  CEO of Grupo Sfera Mexico, Stefano Benvenuti, said. "We are constantly expanding our value chain and therefore we are very pleased to make this important alliance with Edye which, like us, takes the quality of its offer very seriously."