5 OCT 2021

HBO Max will be available in 27 European countries

WarnerMedia confirmed that the service will launch in Sweden, Denmark, Norway, Finland, Spain, and Andorra on October 26, 2021, and then in Central & Eastern Europe and Portugal in 2022.


At a virtual event, WarnerMedia announced its direct-to-consumer streaming platform HBO Max will be available to customers in 27 new territories during the initial phase of its European roll out. In detail, the service will launch in Sweden, Denmark, Norway, Finland, Spain, and Andorra on October 26, 2021, and then in Central & Eastern Europe and Portugal in 2022.

HBO Max will also launch in seven additional countries next year, including the Netherlands, Turkey, Greece, Iceland, Estonia, Latvia, and Lithuania. The platform will bring together the very best entertainment, movies, kids programming and original series from Warner Bros., HBO, DC, Cartoon Network and Max Originals in one place for the first time in all of these territories.

As part of the launch event, the first tease for “House of the Dragon” was revealed, along with a first look at clips from “Succession” (season three) and “Peacemaker”. Moreover, in a special message, Sarah Jessica Parker also announced December as the debut month for “And Just Like That…”.

HBO Max offers a line-up for the whole household, from WarnerMedia’s family of beloved brands, housed in five hubs: Warner Bros., HBO, Max Originals, DC, and Cartoon Network. In another first, fans and customers will be able to enjoy the latest blockbuster movies from Warner Bros. on HBO Max just 45 days after theatrical release starting this year in the Nordics, and from next year in Spain, Portugal, Netherlands, Greece, Iceland and Central and Eastern Europe.

“HBO Max is coming to Europe, bringing with it the best films and TV from 100 years of Warner Bros., together with HBO, Max Originals, DC and Cartoon Network. From ‘Singin’ in the Rain’ to ‘The Matrix,’ ‘Game of Thrones’ to ‘Mare of Easttown,’ ‘The Flight Attendant’ to ‘Gossip Girl,’ ‘Superman’ to ‘The Joker,’ and ‘Bugs Bunny’ to ‘Scooby Doo,’ we truly have something for everyone in the family to enjoy, with a superior viewing experience. Soon HBO Max will have lit up in 27 territories in Europe, and 67 around the world – and we’re not finished yet, with much more to come as we aspire to be present in 190 territories by 2026,”  said Christina Sulebakk, General Manager for HBO Max EMEA.

HBO Max will be priced with a new yearly subscription introduced that offers 12-months access for the price of eight, representing a saving of more than 30%, and bringing the monthly cost down to approximately €5,99 in Spain and Finland. In addition, the monthly subscription will be reduced for customers in the Nordics, and the monthly price will be maintained for customers in Spain. On top of this, special introductory offers for new customers will be announced before the service goes live on October 26.

“We have been entertaining fans in Europe since our first HBO TV channel launched in Hungary back in 1991 – and have been streaming on the continent for more than a decade with our HBO branded streaming services. HBO Max represents the arrival of a new service that will take this to another level, offering an enhanced viewing experience and a much broader content line-up of the best entertainment for all the family at a very attractive price point. We are delighted to be bringing HBO Max to Europe for fans and customers to enjoy,”  Sulebakk added.

HBO Max will be available to watch on a range of devices through various distribution partners and on desktop via HBOMax.com. Customers will be able to pay via major payment partners including VISA, Mastercard and PayPal.

HBO Max replaces existing HBO-branded streaming services in 20 territories in the Nordics, Spain, Portugal and Central and Eastern Europe, and will be available to both new customers as well as existing customers, billed either directly or via eligible partners.