21 AUG 2020

ITV AND BBC STUDIOS TO FUND $25 MILLION INTO BRITBOX AUSTRALIA

Both companies unveiled plans to launch an Australian version of the British content streamer in March, funding A$17.7m ($12.7m) in the streamer over the next three years.

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ITV and BBC Studios (BBCS) will invest more than A$35m (USD 25million) into BritBox’s Australian operation, set to launch soon.

Both companies unveiled plans to launch an Australian version of the British content streamer in March, and will both fund A$17.7m ($12.7m) in the streamer over the next three years. The SVOD service, which was first launched in the US and Canada in 2017, offers an array of UK programming and last year revealed plans to “significantly expand” its offering with more original drama and live events.

The form in which the content will be shared between Britbox and BBCS’s existing partners in the country remains unclear, but the pubcaster is known to already have developed a few relationships with ABC, which airs “Doctor Who,” pay-tv operator Foxtel, and BBC first. The expansion will not impact any deals that have already been implemented.

ITV is currently considering 25 countries for further expansion of Britbox. However, it’s unclear which region will be next, as plans are released on a “market by market” basis. The investment plans follow the addition of former Network 10 exec Moira Hogan, who was appointed as country manager and will work closely with the streamer’s US team. Other execs onboard include Richard Hill, who was a digital strategy lead for Australia’s SBS network before being appointed as head of launch marketing and PR at Britbox Australia.

The service offers several shows in North America such as “Death In Paradise,” crime drama “The Bay” and the third season of co-produced drama “Mum.”

 

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