SkyShowtime CEO Monty Sarhan has announced a number of senior appointments to his leadership team; ahead of the streaming service’s launch, which is planned to begin later this year and will ultimately encompass more than 20 European markets.
Monty Sarhan, said: “In building a team, my goal has been to bring together leaders who share my vision of creating an exciting, dynamic, inclusive, and empowered organization. These talented individuals bring a wealth of expertise from across the industry and will play a critical role in the success of SkyShowtime. I know all of them will work passionately and enthusiastically to drive our business forward as we gear up for our upcoming launches across Europe.”
Francesca Pierce has been named Chief Financial Officer. Pierce, who joins from Sky, was one of the key members of the team that helped shape the SkyShowtime project and brings significant experience in financial planning and commercial negotiations to the leadership team.
Jen McAleer has been appointed Chief Brand Officer. McAleer also joins from Sky where she has worked as Group Brand Director and was instrumental in helping to create and develop the SkyShowtime brand over the past year.
Richard Howard joins as Chief Marketing Officer from NBCUniversal where he served as Senior Vice President of Marketing for hayu, its all-reality streaming service. Howard will build and lead the performance marketing team and will be responsible for all marketing and customer growth activities across all regions and channels. He will report to McAleer.
Josh Snow has been named Chief Product Officer. He also joins from NBCUniversal where he worked as Senior Vice President of Product and Design. Snow’s multi-platform expertise spans web, app, and mobile experiences. He brings a deep knowledge of the Peacock platform, which is the technology foundation for SkyShowtime, along with significant product strategy and development experience from across the entertainment and sports sectors. The data, customer service, and product teams will all report into Snow.
Henriette Petersen has been named Regional General Manager for Northern Europe. She joins from Paramount where she served as Director of Marketing and was a driving force and played a key role in the launch of Paramount+ in the Nordics. She will lead the distribution and partnership team and work closely on marketing and content initiatives in the region.
Gabor Harsanyi has been appointed Regional General Manager for Central and Eastern Europe. He joins SkyShowtime from Paramount, where he served as General Manager for Central and Eastern Europe, Austria and Switzerland.
SkyShowtime’s vast offering will include over 10,000 hours of content including the television premieres of first-run theatrical films from Paramount and Universal; new scripted series from Showtime, Paramount+, Sky Studios, and Peacock; local original programming; kids and family programming from Nickelodeon, DreamWorks, and Illumination; and a rich library offering across all genres and tapping into key franchises from the Universal and Paramount catalogues.
SkyShowtime will ultimately be available in the following markets: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.