Thema Asia-Pacific announced the launch of Stingray CMusic on LGU+ platform, the second largest IPTV player is South Korea, with more than 8.3 million subscribers.
Starting today, LGU+ Premium pack subscribers can tune into Stingray CMusic, a channel dedicated to classical and cinematic music videos which presents the world’s leading classical artists, as well as stunning cinematic footage set to epic music. Stingray CMusic makes classical and cinematic music accessible to a wide audience by replacing the traditional long form format with short form music videos. The channel also features interviews, behind-the-scene footage, live sessions and thematic programming on the weekends.
"The expansion of new channels is to increase customer satisfaction by providing various contents, while realizing co-prosperity with program providers (PPs) and expanding the public interest role of paid broadcasting.", said Dae Yun Jung, LGU+ Head of Media Channel Team.
“We are delighted to bring Stingray CMusic to customers in South Korea,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “The way people watch TV and consume music is constantly evolving and we are always on the lookout for innovative partnership to seamlessly bring our curated content to the greatest number of listeners. This agreement grows our customer base while building the Stingray brand in the Asian market.”
“Stingray CMusic’s success keeps growing in Asia Pacific and we are delighted to bring such popular channel to LG U+ subscribers. This launch marks an important milestone in the development of Stingray in the region” said Alexandre Bac, Managing director of THEMA Asia-Pacific.