TelevisaUnivision's Uforia launches new podcast programming strategy

TelevisaUnivision’s audio network, Uforia, curating the company’s music and audio properties spanning radio, podcasts, audio app, and live concert series, today announced the expansion of its podcast programming during the 2022 IAB Podcast Upfront. “Uforia provides Hispanic audiences with an entire ecosystem of audio content that authentically and uniquely caters to them, creating an intimate sense of community,” said Jesus Lara, President of Univision Radio. “By expanding Uforia’s podcast network offerings, we’re serving Hispanic audiences with an audio ecosystem with new content that promotes the diversity of our culture, through authentic voices and stories.”

Delivering more than 40 hours of original content per week, Uforiais considered one of the Hispanic podcast network in the U.S.. Specializing in the development of in-culture, and authentic content exclusively for Hispanic audiences, Uforia is executing on a three-pronged content strategy to expand its podcast programming in 2022: its Direct From Air to develop IPs and content ideas, Internal Content Creation to develop brand-new IP in the genres that appeal the most to Hispanic audiences: news, paranormal, wellness and wellbeing, spirituality, and comedy.

The company also hopes to carry out co-productions, developing new IP, and new productions with Hispanic content creators to develop new and culturally resonant content in Spanish, English, and Spanglish and generate an immersive experience through audio storytelling. As part of this strategy, Uforia recently signed a first-look deal with FONI Entertainment, a Spanish-language comedy and content powerhouse to develop comedic podcast originals with their stand-up comedians and writers. 

Uforia’s line-up of original podcast productions slated for launch later this year includes "Crímenes Paranormales," a podcast combining paranormal activity and true crimes that have taken place in Latin America produced in Spanish and English, "Demonios De Topo Chico," a true-crime podcast that follows Doctor Balli, known as Alfredo Balli Treviño, a Mexican doctor sentenced to death for murder in the city of Monterrey, Mexico in the late 1950s and became the inspiration of the iconic villain Hannibal Lecter, and "Univision Investiga," a podcast led by Univision News award-winning investigative unit and special guest journalists, to tell stories of controversial issues and uncover cases of corruption, drug trafficking, labor exploitations, cults, con artists, and many other stories. Univision Investiga will uncover the stories that others will try to hide.

This new line-up builds on Uforia podcasts released or acquired earlier this year, including: "Univision Reporta" hosted by Leon Krauze, a news podcast that offers a conversational, deep and thoughtful daily reflection on the news, with exclusive interviews with experts and individuals shaping history today. "Motherish," hosted by Pamela Silva and Karen Comas, is a lifestyle podcast about working mom life and everything in between, sharing experiences and advice as they navigate motherhood, and "D’Mente Positivo."