"AI Love You"
Content powerhouse, Banijay Entertainment, unveiled "AI Love You", a pioneering tech-driven factual format headlining its exclusive London TV Screenings event, Banijay BAFTA 195 Piccadilly. Created and produced by Banijay Nordic label Nordisk Film TV, Denmark, and commissioned by TV 2, the life-affirming format incorporates cutting-edge AI technology, available to global buyers as part of the international package.
"AI Love You" celebrates love’s resilience against life’s impermanence. Exploring everlasting love and loss, the show follows couples who face an early end to life as they decide to use AI to preserve their love beyond life itself. Guided by a psychologist and tech expert, they spend their final months cherishing each moment while creating a digital avatar of their loved one. The journey begins with a heartfelt gathering where family and friends contribute memories, letters, videos, and anecdotes that shape the AI, capturing the quirks and essence of the person. As they construct the avatar, couples also visit dream destinations, mend old wounds, and reconnect with those who shaped their lives. Once complete, the AI is stored away until needed, and after their partner’s passing, the surviving loved one, supported by a psychologist, chooses whether to engage with it or leave it untouched.
James Townley, Chief Content Officer, Development at Banijay Entertainment celebrated the format:"This trailblazing docu-format redefines how technology can enhance human storytelling. Packed with raw emotion, 'AI Love You' pushes the creative boundaries and sets a new benchmark for non-scripted innovation. It’s a powerful concept, and impossible to ignore, adding even more scale and ambition to our London TV Screenings line-up," commented.
Meanwhile, Ulrik Jørgensen, CEO of Nordisk Film TV referred to the philosophy behind the title: "Bold and boundary-breaking, 'AI Love You' merges tender human emotion with innovative technology. It’s a provocative exploration of love, loss, and memory, capturing the intimacy of personal connections and embracing the unfamiliar possibilities of AI. In true Nordic style, this docu-format dares to challenge conventions, offering a ground-breaking perspective on how we sustain our relationships in the digital age," explained.
One of Denmark’s leading production companies, Banijay Nordic’s label Nordisk Film TV creates premium content across a range of genres, with successes including "All Against 1", "Wonderkids", and "Home of the Year". Other titles within Banijay Entertainment’s format line-up for London TV Screenings include Sweden’s "Against All Odds" (Meter/Jarowskij for SVT), Germany’s "Mission Unknown: Atlantic" (Banijay Productions Germany for Prime Video), Denmark’s "The Rest of Your Life" (Pineapple Entertainment for DR1 and DR TV), and Spain’s "30 Days and 30 Dates" (Cuarzo for Mitele Plus).
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