MIP Cancun confirmed Anouk Aarón, Head of Content Production for General Entertainment at Warner Bros. Discovery, Latin America & US Hispanic will give a keynote at the forthcoming 10th edition of the event, scheduled to take place from 14-17 November. “Anouk is one of the most experienced and influential production executives in the Americas” MIP Cancun Director Maria Perez-Bellière said. “With Co-Production taking center stage in this year’s program, her timely take on working with the exceptional production talent and crews active within the Americas will be invaluable.”
Taking place on the market’s first full day, Wednesday 15 November at the Moon Palace Hotel’s Cancun Theater at 16.30, Aarón will provide insights into the production on Warner Bros. Discovery’s broad family of owned shows and third party collaborations across Latin America and US Hispanic. She will cover the similarities, differences and nuances across genres and territories, and outlining the many opportunities presented by producing with the region’s rich diversity of talent.
The keynote forms part of the increased focus for Co-Production and Financing within the 2023 MIP Cancun program, reflecting the proliferation of new buyers and appetite for new projects emerging from the Americas and featuring key players in the sector including production and development executives, commissioners, investors and producers.
Aarón is responsible for directing the production of all scripted and non-scripted content for all of the company’s brands, such as the Brazilian series “Teenage Kiss: The Future is Dead," the Mexican series “Cand Cruz” and “Sierra Madre: Prohibido Pasar” or the Argentinian documentary “The Daughter of God: Dalma Maradona”, among many others, as well as third party productions undertaken in the region for all platforms. The session represents her first major keynote since taking on an expanded role earlier this year.
The executive has 20 years of experience in the field of production. She kicked off her career in the field working for independent production companies including Eyeworks, for whom she later became General Manager of Production in Argentina, before being appointed General Manager of Production and Content for Warner Bros. International Television Production in Buenos Aires. In 2017, she became Production Director for Latin America for the company, leading the production processes of scripted and non scripted content and was appointed to her current role in May 2023.
Mip Cancun expects to welcome a community of up to 1000 delegates from over 40 countries. The closing date for matchmaking programs is Friday October 13. “It is an honor for me to be part of this keynote at MIP Cancún and reflect together with our talented community of creators and producers from different parts of the world on the challenges and opportunities we have ahead as storytellers, in this new era for content production," Anouk Aarón said. "At Warner Bros. Discovery we are committed to investing in the development of impactful stories that can create a special connection with our diverse and extensive audience in Latin America, thanks to their relevance, authenticity and unique local accent."
Anouk is one of the most experienced and influential production executives in the Americas.” Maria Perez-Bellière Director, MIP Cancun