MIP Cancun 2025: Microdramas take the spotlight at the event

MIP Cancun has announced that a panel of leading executives will delve into the fast-evolving microdrama landscape on the opening morning of its upcoming 12th edition (November 18–21, 2025).

A recent study by Omdia forecasts that microdramas will generate around US $11 billion in worldwide revenue by 2025, while research from Fabric Data reveals that, across Latin America, the genre already represents 47% of drama viewing on mobile devices, primarily driven by audiences aged 16 to 24.

The panel will explore the sector’s scope, partnerships, monetization models, and growth potential, featuring Shawn Wu, VP of Globalization at FlareFlow, COL Group; Can Okan, Founder and CEO of Inter Medya; and JC Acosta, Head of The Mediapro Studio US & Canada. The special session, titled “Micro Drama, Mega Audience,” will take place on Wednesday, November 19, at the Moon Palace’s Cancun Theater, and will be moderated by Elizabeth Bowen-Tombari, Editor of TV Latina.

This discussion is part of MIP CANCUN’s forward-looking conference program, developed in collaboration with UNTREF Media, designed to bridge the mainstream and creator economies. It also includes a Brand-Funded Programming track and a Leadership Summit. The event’s 12th edition will see a significant rise in distributors, buyers, and participating countries, many of whom will attend the market for the first time.

“The rise of microdramas reflects how creativity and technology are redefining audience engagement,” said María Pérez-Bellière, Director of MIP CANCUN. “We’re proud to provide the platform where leading players can bring invaluable insights, connect with the global market and help companies define their approach to the sector.”

“As the media industry continues to evolve, we have a fantastic opportunity to take the lead in bringing the conversation to microdramas, a format driving both economic performance and audience attention,” said Elizabeth Bowen-Tombari. “It’s an honor to moderate this panel with Shawn, Can, and JC Acosta — industry leaders who are shaping this space and will share their insights with our audience.”