MIP London announced the international finalists for the MIPFORMATS Pitch 2025 staged in partnership with FOX Entertainment Global, each of whom will present their original unscripted entertainment formats live to a renowned industry jury as part of the inaugural five-day MIP London international content and networking market (23-27 February 2025).
After receiving 65 submissions from over 20 countries, the shortlist was narrowed down to five strong contenders. These include "Easy100," a quiz show created by Gülenay Şahin from Turkey; "The Getaway," a guessing game created by DLT Entertainment in the UK; "Minus Life," a factual entertainment format created by Studio CR Inc. from South Korea; "Musical Attraction," a singing competition show created by Gamaliel Paulus S. (Gammy) Setianugraha from Indonesia; and "Save Your Cash," a physical challenge game created by ABS-CBN Studios in the Philippines.
Shortlisted for their universal appeal and potential to travel, these finalists will pitch their concepts on the stage of the IET London’s main theatre on Monday 24th February at 15:30 to a jury composed of format specialists from FOX Entertainment Global and key European commissioners. A networking session will follow from 16:45, open to all. The winning concept will receive $5000 from FOX Entertainment Global.
Nathalie Wogue, SVP of Global Formats at FOX Entertainment Global celebrated the diversity in the presentation of the finalist proposals: “We are proud to be a part of the competitive MIPFORMATS Pitch 2025 edition, which enabled us to discover ideas from finalists coming from all parts of the world, including the UK, Indonesia, The Philippines, Turkey, and South Korea. At FOX Entertainment Global, we know that great ideas can come from anywhere, especially when we are looking for unique, powerful, and diverse formats that can also serve the global marketplace," commented.
Finally, Lucy Smith, Director of MIP London and MIPCOM Cannes highlighted the diversity in the presentation of the finalist proposals: “Helping fresh new formats get discovered is what we do at MIP Markets. It’s great to partner again with FOX Global Entertainment to provide the platform to do so in London. The breadth and quality of submissions received this year have been extraordinary, and we look forward to a characteristically creative and competitive MIPFORMATS Pitch session later this month;" stated.
The popular annual session forms part of an unscripted focus running from Sunday to Tuesday at MIP London, incorporating headline sessions, showcases, summits, presentations, workshops, and matchmaking events. Meanwhile, the full multi-genre programme, aimed at delivering more people, business, and opportunities across a key content week in the global TV industry calendar, runs from 10:00 on Sunday 23rd through Thursday 27th February at MIP London’s venues, the IET London and Savoy Hotel. The MIP London schedule can be found here.
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