MIPTV announced that Ruth Berry, Managing Director of Global Distribution and Global Entertainment at ITV Studios, will give a keynote address on April 18 as part of the upcoming 60th edition of the Cannes market (April 17-19). Appointed to the newly created role heading ITV Studio’s scripted, non-scripted and formats distribution businesses in January this year, Berry will outline the strategy behind the move, made to reflect the global industry’s evolution, as well as previewing non-scripted fare and formats from the studio.
Part of the conference programme’s Media Mastermind series, and her first stage appearance since taking up the new role, the session will take place at 3.45pm on the second day of the market in the Debussy Theatre of the Palais des Festivals.
Berry leads the distribution and monetization of ITV Studios’ catalogue of more than 90.000 hours with 285 unique formats which include hit titles such as “Love Island,” “My Mom, Your Dad,” “Fifteen - Love,” “The Voice,” and “Line of Duty.” During a decade with ITV Studios, including a six-year tenure as Managing Director, she has overseen the transformation of predominantly English-language content sales (with a factual specialism), to a global distributor of world-class English and European language drama, alongside an enviable portfolio of high quality non-scripted titles.
“My thanks to MIPTV for the invitation to join the 60th celebrations where I will share my thoughts on the shape of the global content marketplace and why adopting a single genre mentality is the right thing to do to reflect the way buyers are thinking. I will also have some treats to share – I am looking forward to it," Ruth Berry commented.
“In her new leadership role, Ruth is aligning ITV Studios to meet buyers’ shifting demand towards multi-genre acquisitions. MIPTV’s main stage is the perfect setting to present Ruth’s vision to support buyers looking for a single approach to acquire drama, factual and formats. We are thrilled she has chosen Cannes to reveal ITV Studios’ content strategy,” said Lucy Smith, RX France Entertainment Division Director & Director of MIPTV.
The 60th MIPTV Spring International Content and Co-Production Market is tracking to welcome over 6000 international entertainment executives to Cannes, including an estimated 530 exhibiting companies and 1600 buyers hailing from over 80 countries.