After a two-year break, leaders of the TV industry have, for the eighth time, gathered on the TV market NEM Dubrovnik 2021. Starting today and for the next three days in Hotel Dubrovnik Palace, more than 500 attendees, panelists and keynote speakers will discuss new trends and media evolution after a year that greatly influenced the industry.
After initial meetings and gatherings on numerous terraces and restaurants of Hotel Dubrovnik Palace, the organizer of the market, Croatian marketing and TV industry agency Mediavision, officially welcomed all attendees along with Pavel Stantchev, from TV2 Media Group, who talked about potentially last days of linear television as we know it, the synergy with telecoms and the importance of viewers interest and satisfaction.
The first panel of NEM Dubrovnik 2021 was “EON Television: From TV To Entertainment Platform,” by United Group, a leading multi-play telecoms and media provider in South East Europe. Panelists Adrian Ježina, CEO of Telemach Croatia and Telemach Slovenia; Srđan Đurđević, CEO of United Cloud; and Nikola Francetić, CEO of NetTV plus; discussed transformation and personalization of television and how TV content affects viewers’ behavior.
Following the panel, Russian GPM ETV introduced its top television content, premiered the TV show “Stream,” and the day ended with a Serbian Brid TV's party. Most of the program of NEM Dubrovnik 2021 will be held in the open, according to determined epidemiologic measures.