RX France and MIP Markets announced plans to launch OneMIP, the largest global online business networking platform and content showcase for the TV industry, as a complement to annual flagship physical markets, supporting the international entertainment community in building their businesses year-round.
OneMIP will integrate with MIP’s portfolio of physical markets – Mipcom, MIPTV, MIP China, MIP Cancun and MIP Africa - to seamlessly connect the largest community of global TV industry professionals. Unique access to the largest global showcase of fresh TV programmes as they are released, high value industry data and analytics, and an unrivalled database of relevant business contacts will allow the OneMIP community to generate powerful business opportunities throughout the year.
According to RX France and MIP Markets, the launch of OneMIP comes in response to the industry’s appetite for year-round business networking, content showcases and insights, driven by new ways of working. The new platform harnesses the digital innovations that have successfully reinforced MIP Markets physical events and expanded global audiences in 2021. As a single destination with one contact point for buyers, distributors and content producers, it will also allow members across all areas of the global entertainment industry to efficiently prepare, manage and follow up participation to face-to-face physical markets and other in-person events.
“The future for MIP markets lies in offering our clients the best of both worlds – the all-important physical markets to bring the industry together, complemented by a year round digital platform to keep them connected to the widest possible network. Nothing beats meeting in person to build relationships, seal business deals, share collective moments and build ‘buzz’. But this year has highlighted the power of additional online channels for extending the reach of the markets, finding new contacts, and generating business opportunities,” said Stéphane Gambetta, Strategy & Business Development Director - Entertainment Division at RX France.
“The return to physical markets, complemented by the launch of OneMIP, will open more doors for our customers in more places than ever before. In 2022, our unrivalled flagship events will offer the human connections, relationships and serendipity that are so important to our industry, with OneMIP’s year-round access to highly valuable data, information and contacts extending reach, improving efficiency and supporting business growth,” Gambetta added.
OneMIP will launch on December 6, 2021, accessible in “beta” form for a limited number of invited applicants. To request access to OneMIP please visit the website.
The return to physical markets, complemented by the launch of OneMIP, will open more doors for our customers in more places than ever before” Stéphane Gambetta Strategy & Business Development Director - Entertainment Division at RX France