Series Mania Founder and General Director, Laurence Herszberg, announced the winner of the first annual “Series Mania’s Creative Campaign Award”, a prize awarded by Series Mania to a series’ promotion for the viewing audiences.
The winner, unveiled today at the Forum, was “Doctor Who: Flux” by BBC Studios. A six-hour mystery, “Doctor Who: Flux” was broadcast on BBC One and BBC iPlayer in the UK and BBC America in the US. Phil Ball, Head of Creative, and Sarah Bold, Head of Brand and Marketing, Scripted accepted the award. A Jury Special Mention was awarded to “Lupin” (Netflix) with Matthieu Abadon, Marketing Manager accepting the award.
BBC Studios Creative (the BBC Studios in-house team) were the creative agency, and the stakeholders were BBC Studios Marketing and the Executive Producer and Showrunner of “Doctor Who”. “Lupin” is a French mystery thriller streaming series created by George Kay and François Uzan that premiered on Netflix on 8 January 2021. The stakeholders of the campaign are Netflix France Marketing & Publicity team, Media Monks (ex-Dare.Win), Art Bridge (QUAD group), Remind-PHD / Fuse.
The winner was selected by a team of marketing and creative executives from All3Media, Banijay, the business school HEC, and Series Mania. The new initiative responds to the need for broadcasters and platforms, faced with the dizzying number of series available each week, to create innovative and unique marketing campaigns so that the series are noticed and have every chance of gaining audience attention.
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