Following the global pandemic, Sportel created the “Rendez-vous,” a new format for the overseas event series, launching in Miami, the vibrant home of the first of many Sportel’s held in the Americas, starting 25 years ago. This new concept features a streamlined 2-day event adapted to the current climate, offering more affordable attendee passes and products, complemented by an innovative conference summit and a wide range of networking event opportunities, as well as various marketing initiatives to extend the Sportel experience.
The market floor, featuring new look exhibitor products including turnkey meeting pods and exhibitor suites offering breath-taking views of Miami’s Biscayne Bay, has proved to be such a success. They were sold out well ahead of the event. “Two years ago, we were all in Miami, running our last Sportel event abroad. Today we are back with a new concept, and I am pleased to confirm that our return to the Americas is a real success. We always want to provide the Sportel community with the best business opportunities, and our strategy has paid off”, Laurent Puons, CEO of Monaco Mediax, said.
The figures are better than the two last editions of Sportel Miami, with more than 500 participants from 290 companies, including 80 new companies that have never attended SPORTEL before. Over two days, participants were able to discover first-time exhibitors such as Blueshape and Yuvod, providers of innovative broadcast solutions, Buzzer, an app curating the best live moments in sports to each fan's preferences, Newsbridge with an AI and data-driven media asset management, NXTID who shared the creative process behind the design of sports NFT and GreenPark Sports whose immersive social platforms are designed to engage digitally-native fans with their favorite sports, teams, and athletes. Traditional exhibitors also showcased innovation, including LaLiga Tech, a new entity within LaLiga that offers a custom-built ecosystem of sports technologies for broadcasters and sports properties to accelerate their digital transformation.
The significant increase of the New Media sector participation (17,7% compared to 10,9% in 2020), the 150 content buyers, and 52,5% of sports business C-Level executives reflect that SPORTEL continues to develop these new initiatives to keep ahead of the game. “I want to invite you all to Sportel Monaco, to be held from 24 to 26 October 2022. I am also pleased to announce that in 2023, we will organize two Sportel Rendez-vous, one in Miami, and we will also be back in Asia. For the first time ever, Sportel will go to Bali in Indonesia, in partnership with Transvision”, Puons stated.