Chelsea Durgin, Max Einhorn and Tejas Shah,
Gennie, the AI-driven content studio, is redefining how series and documentaries are created, offering a combination of cost efficiency and ambitious creative possibilities. The company enables producers and creatives to execute projects that would have been prohibitively expensive or complex, bringing high-quality visual storytelling to a wider range of creators.
Max Einhorn, co-founder of Gennie, explained: “There are two ways to look at what we’re doing. You can look at it as a means of cost savings… But you can also look at it as an opportunity to realize big creative visions that would have otherwise been very challenging to execute.” He added that the studio’s work is about making the impossible tangible: “The impossible is becoming much more tangible. We’re really enthralled and motivated by that.”
Co-founder Tejas Shah emphasized the democratizing effect of AI on storytelling: “For independent or smaller storytellers, voices that couldn’t be heard before can now be visualized… It allows us to do things faster, better, and cheaper, making genres like science fiction or mythology accessible to everyone.”
FIRST STEP
Gennie recently announced its first co-production with Woodcut Media, renowned for crime and history documentaries. Their project, “Deep Blue CSI”, plunges viewers into the ocean’s most mysterious ship and submarine wrecks, each episode built around a devastating theme—death from above by attacking aircraft, destruction from below by submarines, warships ripped apart by missiles, freak accidents, and storms that rewrote maritime history.
Gennie is taking the series to an all-new level with their groundbreaking approach to visual storytelling. Using eyewitness accounts, archival documents, and the expertise of naval veterans, Gennie and Woodcut will collaborate across Gennie’s AI-powered workflows to raise these sunken giants from the deep, reconstructing their final moments and enabling viewers to relive the day disaster struck through the eyes of those who were onboard. Einhorn described the series as: “A really unique way to look at it from a different point of view with really exciting visual storytelling.”
The company has been well received at MIPCOM, where buyers and partners see Gennie as a glimpse into the future of content creation. Einhorn noted: “People are excited and anxious at the same time. The industry is at a point where necessity is the mother of invention. Providing great storytelling at budgets networks and streamers can afford is something we’re prepared to address.”
Looking ahead, Gennie aims to expand its co-production network, produce original content from the ground up using a digital-first strategy, and scale its operations while keeping up with fast-evolving technological innovations. The team is particularly focused on helping creators realize ambitious ideas that might otherwise be impossible, making AI a practical tool rather than a replacement for human creativity
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