Miss Bellyfoo: The ambitious brand bridging the digital and real world

This year, "Miss Bellyfoo," a TV series and brand created by Foo Entertainment, hosted the opening party at MIP Junior—a unique opportunity to showcase its global potential. As the radiant ambassador for young talents in music, dance, and singing, "Miss Bellyfoo" stands out as Warner Music Group Worldwide's first virtual band. The series also features captivating stories created by the writers behind DreamWorks’ hits "Madagascar" and "Shrek," as well as Emmy Award-winning creator Jeffrey Scott.

In an exclusive chat with Señal News, Chris Djuritschek, CEO of Foo Entertainment explained "Miss Bellyfoo" is a unique series that combines fantasy with reality: it’s the first animated series to feature real, multi-ethnic, and multi-cultural kids from around the world. “These young talents are transported from their live-action world into the animated land of Daba Diba Duba, where they use musical skills—singing, dancing, and playing instruments—to interact with Miss Bellyfoo and help resolve storylines, all while confronting the villainous Mastermoll.”

Currently, "Miss Bellyfoo" includes 26 episodes, each lasting 22 minutes and targeting ages 4 to 10. The series has premiered in the Chinese market, and Foo Entertainment has begun production on a second season while engaging in discussions with Super RTL, Guli, the BBC, Netflix India, and Disney India. "After the second season, we plan to launch the biggest online casting show, where kids from 26 countries can compete for a lead role in our series," explained Djuritschek. "We want to make Miss Bellyfoo a worldwide sensation—every kid should dream of being part of our show," added Aijaz Mohammed, General Manager of Foo Entertainment.

A 360° BRAND
Warner Music Group is promoting "Miss Bellyfoo" songs on radio stations and music platforms like Spotify, Apple Music and YouTube. Foo Entertainment has also secured major licensing partners like Spin Master, Playmobil, Vans, and Ashed, expanding the brand’s reach through a range of merchandise.

Foo Entertainment has also introduced "Bellyfoo-Blox," a musical adventure game on Roblox created in partnership with India’s Tiltlabs. The game combines music, dance, singing, adventure, and creativity, and this digital experience is set to expand into the physical world through a real-life music-themed park. This project, Daba Diba Duba Land (DDDL), is an 80-100 hectare resort that brings the franchise’s most iconic places to life, featuring beloved characters across various rides and attractions. "Every structure in Daba Diba Duba Land is shaped like a musical instrument or symbol, creating a world that reflects Miss Bellyfoo's unique essence," shared Djuritschek. The park offers a day camp called FooCamp, where kids can receive music instruction and perform in a final recital for friends, family, and the public.