Nadav Palti
At the last Mipcom, Dori Media Group launched a massive content offer, with over a dozen new series in production globally. Two of its big new action-drama series, "Amia" and "Indal," are part of the company's new global expansion strategy. Nadav Palti, CEO & President of Dori Media Group, spoke with Señal News and described that approach.
How would you describe the content slate that Dori launched this year?
"This may be one of the biggest slates of content we ever had. We have six new dramas that we launched at Mipcom. We are now set to around 12 different products. We continue to sell 'Shtisel' and 'Losing Alice' to different windows, and we also have a new Israeli drama, 'Hammam,' so it's really a massive offer. Clients already started to watch the trailer, and we expect to have the show ready by the end of the year. The Israeli format was sold to Paramount, who will produce it in Spanish. Of course, we have our non-scripted content, so it's a big slate of content we offer. Unfortunately, we are not under the right circumstances with what is happening in Israel, but we have an international team. We are a global company, so we have to continue."
What is the company's approach to new business models like FAST Channels?
"We created two FAST Channels for our content, but we used our library for that project. One channel is in Spanish, and the other one is in English. We promote it under the brand of Novabox because we want to differentiate it from Dori Media, a high-end content brand. We work in a revenue share model with Prime Video, Pluto TV, and all the main players. We use library content, not exclusive rights, so we have nothing to lose".
How would you describe the global potential of “Amia”?
"'Amia' is 75% Spanish, 25% English and Hebrew, mainly shot in Uruguay and a little in Argentina. We created the show; it is a huge production. We managed a great production value, a big-budget show with a great cast from Israel, Uruguay, and Argentina. Hopefully, this will be a success, and we already have planned a second season. The production included a lot of action shots, with cars, ambulances, patrols, and fire trucks from those days".
How was the development process of “Minimum Wage”?
"The show is about three cleaning ladies: two are undocumented, and the third is from Puerto Rico. Each one is carrying a difficult past and an even harder present and decides to take charge of their destiny and open a cleaning service business, becoming business partners and family. It was very successful in Israel."
What are the main features of the action series "Indal"?
"Dori Media and Abot Hameiri produce the series, and will debut in 2024 on HOT in Israel. It has eight episodes with great production quality. It follows a group of Ethiopian-Israeli youth who decide to kidnap the police officer who peppered their adolescence with abuse and eventually murdered their closest friend. What starts off as a personal revenge scheme quickly boils over into a massive national protest movement against police violence and equality. Led by the pain and rage of Selam, the beautiful sister of the police's victim, and the small-time crook Indal, the group captures the officer in an abandoned public pool and turns the whole area into an autonomous zone for the struggle. It mixes action with social issues and how the tension is built in a certain society. It is a great story."
By Karla Florez and Fernando Calviño
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