3 APR 2020


Rai Com, the sales branch of the Italian pubcaster RAI, has reinforced the technology of its already existing virtual platform to keep international sales running and to make up for the cancellation of the various upcoming markets and festival.


Before the world stopped to deal with the emergency of the Covid-19 epidemic, Rai Com launched the international sales of Berlinale winner movie by Giorgio Diritti "Hidden Away". The movie - as well as others - have already been sold successfully to foreign distributors awaiting for the reopening of the cinemas.

The virtual screenings of the slate are now available to international buyers on the Rai Com’s virtual market place: the Rai Com’s International Sales Videolibrary (https://www.videolibrary.raicom.rai.it/). The digital platform workplace, already tested for the annual "Screenings", is upgraded and renovated in order to present the new releases online, since the Rai Com’s Screening event has been postponed to October, due to the Covid-19 emergency.

The platform gives to all the potential costumer the chance to preview the new films, tv shows, documentaries and performing arts – in addition to the possibility of screening the entire Rai Com’s catalogue.

Between the new titles available to buyers for virtual screenings there will be the preview trailer of the long awaited crime-detective Tv Show "Commissario Ricciardi" (Il Commissario Ricciardi, 6x100’) based on the international bestsellers of Maurizio De Giovanni: the detective’s “gift” of seeing the ghosts of killed people and hear their last thoughts help him in solving the crimes in the beautiful frame of Naples in the 30s.

A noir detective story about real experiences from the prison’s world - with a note of blues! – is the Tv Show "The Alligator" (L’Alligatore, 8x50) – the protagonist, played by Matteo Martari, as former prisoner is obsessed by justice and he feels more comfortable in the marginal and extra-legal world than among policemen and magistrates. The series is a precious novel-based one (Novels by Massimo Carlotto).

Rai Com’s bestseller "Detective Montalbano" is back with two episodes (2x100’) "Safety Net" and "Beloved Salvo", "My Livia", granted on audience results and international appeal as ever.

Unconventional detective’s TV Shows with great share is "Imma Tataranni, Deputy prosecutor" (Crime – Investigation, 12x50’). A woman with brilliant intelligence and a frank, direct and impulsive personality, sometimes too much for the male-dominated world of the prosecutor’s office in Matera.

Period Drama "Escape From Mafia" (Vita Promessa 1-2) is back with a second season: after the great success of the first season, the second one tells the story of the Rizzo’s family through a different historical period: the Great Depression in the US.

Following the big international demand, another season of the long running Tv show that has overcome all the records of Italy's daytime share: the period drama "The Ladies’ Paradise". It is back with another daily season, 1-4 (Il Paradiso delle Signore 1-4) and continues traveling the world.

Beetween ‘coming of age’ and dramedy, "The Swan Company" (La Compagnia del Cigno, 24x50’) is a new colorful series in 2 seasons: seven talented young musicians, enrolled at the Giuseppe Verdi conservatory in Milan, are forced to measure themselves against life, rules and discipline.

And beyond the series, on feature films line up, after the successful sales distribution of the Berlnale 2020 - Silver Bear for Best Actor awarded "Hidden Away" by Giorgio Diritti, the model of business is enlarging on platform and tv panorama, meanwhile the theatrical market will restart worldwide, after the current forced stop.

Acclaimed movies on linear tv expoitment are "Volare" by the Academy-award winning director Gabriele Salvatores; "Ordinary Happiness" by Daniele Luccetti and recently the funny comedy "A Son Named Erasmus" by Alberto Ferrari and the TV Movie "Piaggio" (Enrico Piaggio, 100’) telling the fascinating story of one the best known icon of Italian design: the Vespa motorcycle.

A new space is dedicated to documentaries: first is "Fellini of the Spirits" (by Anselma Dell'Olio) a powerful and unique documentary about the great Director. It is enriched by animation and it’s disclosing the special Fellini’s approach to spiritual life.

New documentary series will be "Unfiltered" (Presa Diretta, 6x50’), that offers spotlight on reality through investigations on current topics as environment, sustainability and criminality,and "Narcotica" (5x50’) about drug trafficking between Italy and South America.

On the Art&Culture genre, among the others, to be noticed the ongoing documentaries series "Le Meraviglie" (12x52’), the programme that takes the viewer on a tour of Italy, throughout the absolutely unique places recognised as World Heritage Sites by UNESCO.

Performing Arts will not be forgotten: The latest most important events from La Scala shall be presented to the buyers. First of all Puccini’s Masterpiece, "Tosca", Live events performed last December 2019 for the opening season 2019-2020- Conducted by Riccardo Chailly with a faboulous Anna Netrebko and Francesco Meli. A great opportunity to screen the Opera that reached more than 6 millions viewers.

Another suggestive production, so famous and appreciated worldwide from Teatro alla Scala shall be showed to our partners. We are meaning of "La Traviata", by Giuseppe Verdi, a new production that celebrated the opening season 2013-2014. Directed by Dmitri Tcherniakov presents a special cast with Violetta performed by a wonderful Diana Damrau and Alfredo by Piotr Beczala.

Traviata has been so successful that is still requested for the theatrical distribution nowadays.

Buyers can screen the contents and book online appointments with the Rai Com sales team from the various areas that have been servicing them for years.

Looking forward to the end of the health crisis, Rai Com is fortunate to have access to a very large catalog with film products, TV series, documentaries, TV movies, animation, music, as well as a Rai archive from which to draw on material –including dubbed material- for new content.

Related News