Solene Crepin: “Mediatoon has significantly invested in digital distribution”

Earlier this year, Mediatoon Distribution and producer Bayard Animation confirmed a new milestone in their longstanding partnership. Mediatoon Distribution now handles international sales for the second season of "Zouk" (52X11'), which is now in production and expected to be delivered in 2026. To describe the weight of the company's launches for Mipcom, Señal News spoke with Solene Crepin, Sales and Business Affairs Manager at Mediatoon.

What are the company's main content launches?
"'Belfort & Lupin' is our main highlight. Commissioned by France Télévisions, it follows the adventures of a duo composed of an aristocratic dog who's lost his sense of smell and a street-smart wolf, both surrounded by the exotic animals of a 17th-century royal. Aimed at 6-9 kids, the series is currently in production and expected to premiere in the first quarter of 2025. Mediatoon has secured deals in several global territories with some long-standing partners, including Germany (SWR), Belgium (VRT, RTBF), Switzerland (RTS), Hungary (MTVA), Canada (RadioCanada), and TV5 Monde. We are confident that Mipcom will be an ideal platform to attract partners from other regions."

What are the expectations around the expansion of the "SamSam" brand?
"We will pursue our work on 'SamSam: Cosmic Adventures,' a series we launched during last year's Mipcom and is now available for delivery. After two seasons distributed in more than 120 territories, the famous character returns in a new series aimed at an older audience, upper preschool. The series stands out with a new premium 3D animation after the Studiocanal film, also based on SamSam's adventures."

What is Mediatoon's strategy for growing in Latin America?
"We are thrilled with Warner Bros. Discovery Latin America's recent acquisition of the first season of 'Zouk.' Following the comic adventures of a young witch in training, Zouk is a creation by the same author as 'SamSam,' Serge Bloch. A new season is already in production, and we are excited to work with Warner Bros. Discovery for this first season, which is already available for delivery. Moreover, we are pleased to announce that 'Living With Dad' will soon be available in Latin Spanish. Finally, TV Cultura has just renewed its historical broadcasting partnership for 'The Adventures Of Tintin,' celebrating the channel's 55th anniversary. That deal emphasizes the significance of continuing to offer iconic and timeless content like 'The Adventures of Tintin,' 'The Garfield Show,' and 'Asterix,' amongst others, in our catalog."

How does the company adapt to the current industry's challenges in Latin America?
"Mediatoon has significantly invested in digital distribution, especially in Latin America. We know that Latin America is one of the strongest countries in the world in terms of digital consumption, with high engagement from active users. That not only allows us to boost our brands' visibility and revenue during times of quiet acquisitions but also strengthens our ability to convince traditional players through solid digital performances."