10 JUN 2020

HOW USERS ACROSS DIFFERENT REGIONS FEEL ABOUT MOBILE VIDEO?

Across the globe, 90% of users have been frustrated trying to stream video, 70% of users expect streaming services to include a download feature, and 69% of users would pay more to have a downloading feature, according to Penthera.

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Across the globe, 90% of users have been frustrated trying to stream video, 70% of users expect streaming services to include a download feature, and 69% of users would pay more to have a downloading feature, according to Penthera’s latest research, which studied four key regions in the last few months – United States, India, Latin America, and Western Europe – to discover how users across different regions feel about mobile video.

Segmenting specifically by country, the report discovered that Brasil, India, and Mexico have the highest rate of daily mobile streamers. In detail, 71% of Brazilians stream video on mobile every day, while 70% do in India and 68% in Mexico.

Furthermore, 94% of Argentinians and Brazilians have been frustrated with mobile videos. In Europe, 82% of French and 84% of Germans report feeling the same frustration.

When they encounter frustrating issues, Indians are most likely to give up and try again later and most likely to write a negative app review. In fact, 66% of people in India say when they experience issues, they give up and try again later, while 27% say they write a negative app review

In four countries, more than half of viewers say they wait an average five seconds or more for videos to load on mobile—with Americans waiting the most. 

Regarding mobile video downloading, India has the highest percentage of viewers who download mobile videos, with 90%, including 43% who do so daily. Meanwhile, 70% of people in the UK, Spain, and the Netherlands download—but only 52% of French people do.

Brazilians have the highest expectation for streaming services to include a download feature, followed by Mexico and Colombia. They would also pay the most for downloading, while French viewers would pay the least.

Lastly, Penthera analysed AVOD and found out that Brazilians are the most likely to use a service with free downloads with ads, and 43% of people in India say they’d be more likely to download an app with free video downloading with ads.

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