According to recent data published by Spanish regulator CNMC, PayTV in Spain has continued to grow over the last year. Figures show a 7.7% increase in PayTV subscribers to 9.1 million, accompanied by a 2.5% growth in revenues. “Television with IP technology (through fiber and xDSL networks) continued to be the majority option, with more than 5 million subscribers,” commented the body.
Free-to-air TV revenues dropped by 7.1% year on year, with Mediaset and Atresmedia, controlling 82.5% of total television advertising revenue (around €340m). The most watched channels were Antena 3, Telecinco and La 1, with an audience of 13.6%, 12.8% and 8.7%, respectively. By groups, Atresmedia and Mediaset were the leaders, with 27.4 and 26.4 audience share points in the quarter, respectively.
By platform, television consumption was divided into 74.5% for DTT, 24.6% for cable TV and IP TV platforms and 0.9% for satellite television. The figures do not cover streaming platforms like Netflix, Disney+ and Amazon Prime. Netflix is reckoned to have between 6-7m subs in Spain. The streamer regards Spanish-speaking content as a major priority and this week opened a new studio complex near Madrid which doubles its production capacity in the country.
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