10 JUN 2021

WHAT WAS “LOKI’S” DEMAND AHEAD OF ITS DEBUT ON DISNEY+?

Ahead of Disney’s “Loki” debut on Tuesday, Parrot Analytics has analyzed the most in-demand new TV series with American audiences so far in 2021, and found its preceding Marvel Disney+ series are at the top of the list.

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“Loki”

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Ahead of Disney’s “Loki” debut on Tuesday, Parrot Analytics has analyzed the most in-demand new TV series with American audiences so far in 2021, and found its preceding Marvel Disney+ series are at the top of the list. In detail, “WandaVision” and “The Falcon And The Winter Soldier” earned 38.9x and 37.8x the demand of the average show, respectively, during their first 30 days of availability, far and away the top two debuts of 2021.

While tracking slightly below its Disney+ Marvel brethren in pre-release US demand, “Loki” was still set for a strong debut. Three days before their respective launches, US demand for "Loki" was 14.1% lower than pre-release demand for “WandaVision” and 12.3% lower than pre-release demand for “The Falcon and The Winter Soldier”.

At 17.4x more demand than the average show in the United States three days before launch, “Loki” still achieved Parrot’s “Outstanding” demand category, placing it in the top 3% of all shows in the United States.

Despite its three day out comparison, pre-release demand for “Loki” has largely held steady with that of “The Falcon And The Winter Soldier,” which become the world’s most in-demand series just eight days after premiering back in March.

The third largest debut with American audiences was “Shadow & Bone,” with 26.8x more demand than the average series. This was the biggest Netflix debut of the year by far. This data lends credence to Netflix’s recent decision to renew the fantasy drama for another season.

Six of the top ten debuts were developed from book IP, showing the increased importance of tapping into pre-existing audiences and fanbases in today’s entertainment world. Five of those were comic books, with “Shadow & Bone” being the only novel adaptation in the top ten.

Also on the list is “Jupiter’s Legacy” at number eight. Despite earning 15.7x more demand than the average show in the United States during its debut period, Netflix recently decided to abruptly cancel the superhero series.