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The channel provides an inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. It offers a safe, positive space for women to connect, comment, and celebrate sport and culture together. 

The launch introduces thousands of new targeting options for live linear channels, tripling addressable inventory at ITV since early 2025, while the TikTok tie‑up extends premium ITV content to the social platform’s “For You” feed across major series.

Backed by £600,000 of investment from the BBC and North East Screen Industries Partnership (NESIP), funded by the North East Combined Authority and Tees Valley Combined Authority; the programme will support up to four regional companies in piloting, and delivering digital-first video content aimed at 16–24 year olds on platforms such as YouTube, TikTok, Twitch, and more.

The animated franchise’s revival secures the #1 spot in Netflix’s kids category in over 40 countries, amasses 60 million TikTok views, and draws over 2 million Roblox players in one month.

New hires bring expertise from Sky, TikTok, BBC and ITV to strengthen global expansion and content strategy.