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Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.

The merger will unite 38 million customers across 48 states under the Spectrum brand, with $500 million in projected annual cost synergies. Cox Enterprises will hold a 23% stake, while Charter CEO Chris Winfrey leads the combined entity.

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.