Search results for usa
23 JAN 2025
Trends
USA: marketers to double advertising investment in CTV in 2025
New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.
22 JAN 2025
Corporate Moves
TVF International expands its Sales and Acquisitions teams
Ben Nohr and Zoe Stinson has been promoted in the company while new sales executives Musa Ali, Zuzanna Lebek, and Ayushi Singh, have joined the company at the end of 2024.
21 JAN 2025
Trends
Content Americas 2025: TikTok and YouTube dominate video platforms for Millennials and Gen Z in the USA
Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.
17 JAN 2025
Forecasts
USA: CTV advertising to grow 10% annually through 2027
Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.
14 JAN 2025
Corporate Moves
Susan Zirinsky returns to CBS News as Temporary Executive Editor
The veteran producer, who served as the unit’s president from early 2019 to the end of 2021, has been asked to return to CBS News as an interim executive editor.