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Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.

It´s through Prime Video Channels in the US. In this way, Prime Video customers can access to the leading offering of premium Nordic and European series and films.

A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.

According to a survey by Ampere Analysis, Paramount+ was the platform to see the largest boost in active viewers, with a monthly growth of 22%.

Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.