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USA: CTV consumption is winning terrain over linear TV 3 APR 2024

Forecasts

USA: CTV consumption is winning terrain over linear TV

Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
USA:  black audiences seek meaningful representation in advertising and content 3 APR 2024

Trends

USA: black audiences seek meaningful representation in advertising and content

According to a study conducted by Nielsen, seventy percent of Black audiences who identify as part of the LGBTQ+ community believe they are misrepresented in media, while 81% of Afro Latinos feel misrepresented.
USA: Despite the records generated by the Super Bowl, TV viewership declined in February 2 APR 2024

Markets

USA: Despite the records generated by the Super Bowl, TV viewership declined in February

The major sporting event drew in 123.7 million viewers; however, TV viewership for February is higher than in previous years (6.4% increase). On the other hand, streaming usage reaches 37.7%, its largest share of total TV since August 2023.
Atresmedia Internacional enters in the FAST business with three new channels 21 MAR 2024

Distribution

Atresmedia Internacional enters in the FAST business with three new channels

The Spanish multimedia group chooses Fubo and Plex to carry out its first foray into the FAST business. In this way, 'Zona Investigación', 'Cine y Series', and 'Única' are added to the four linear channels and the Atresplayer platform already operating in Latin America and the USA.
Onza\ 19 MAR 2024

Trade Shows

Onza's "Allende the thousand days" receives three Platino Awards nominations

It's a miniseries distributed by Onza Distribution, released as part of the commemoration of the 50th anniversary of the coup d'état in Chile. The award ceremony will be held in Mexico on April 20th.