Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.
It´s through Prime Video Channels in the US. In this way, Prime Video customers can access to the leading offering of premium Nordic and European series and films.
Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.